Founded in 2003 and headquartered in New York, New York, GroundLink is an established aggregator and solutions provider to the ground travel industry. Using proprietary technologies and applications, the Company aggregates, manages and executes ground travel services under its own brand worldwide. GroundLink acts as the merchant of record for transactions and is responsible for execution and transaction settlement with all its affiliates.
GroundLink has developed a platform that provides consumers and corporate travelers, web partners, GDSs, travel agents and other travel providers with access to more than 45,000 independent ground travel vendors. As a result of its unique platform, GroundLink is able to offer travelers highly-personalized services, reduced wait times and lower cost, while creating incremental revenue, increasing fleet utilization rates and improving operating margins for its service providers and various partners.
GroundLink's proprietary technology has enabled the Company to dynamically match customers' ground travel requirements and expectations with a broad range of service offerings. By analyzing account profiles, geocoding pick-up and drop-off locations and understanding information related to the customer and the nature of the trip, the system matches travelers with appropriate service providers. After each trip, the customer is asked to rank each driver and vehicle for the purposes of adding or removing them from his or her profile. By combining such data with the affiliate performance and other customer feedback, GroundLink has created a powerful matching capability.
The Company provides solutions for a broad range of ground travel services, including limousines, taxis, vans, shuttles, buses, car rental and ride sharing under one e-commerce platform with instant pricing and availability information. Management believes the Company's ability to provide a variety of service offerings appeals to multiple market segments. GroundLink also operates private label and co-branded solutions that allow travel partners to attract additional customers.
With its broad international network, GroundLink is the largest aggregator of ground travel services in the world, as measured by geographic coverage and affiliate relationships. Since its inception, the Company has processed and executed more than one million ground travel transactions. Employing a staff of more than 100, the Company has focused on consistent global execution to differentiate itself from other local providers and aggregators.