Jeff Tanenbaum has been a Professional Auctioneer for more than 25 years. He estimates that he has dropped the gavel over 250,000 times in his career, selling nearly $500 Million of property at auction.
Jeff is a leader and innovator in both the charity and commercial auction industries, providing consulting and advisory services to clients ranging from the Boys & Girls Clubs of America to Apple Computer. This combined experience and expertise allows Jeff to bring unparalleled value to his charity clients. With both marketing and operations savvy, and a keen sense for what motivates people to bid, Jeff's pre-auction consulting provides clients with clarity, direction, strategies and tactics to increase both top line and bottom line results. Further, during his consulting, Jeff takes the time to learn about both the organization and its supporters to ensure he takes the stage prepared and in alignment with the organization's culture and objectives.
And on stage is where Jeff truly shines. In Jeff's words, "to be most effective, a benefit auctioneer should not 'try' to be an entertainer or a salesman; rather, the auctioneer should read the audience and meet them where they are at. The degree of playfulness, inspiration and humor that shows up on stage should be authentic and fully aligned with the audience, the event and the organization... that's when the magic happens."
Whether selling dates with firemen or a million dollar piece of real estate, Jeff enjoys both the behind the scenes development of his projects and the face-to-face interaction with a room full of inspired bidders. Contact Jeff today to learn how he can help elevate your next fund raiser event.
Jeff serves as President of Rock the Gavel - a charity auction firm, and as an Executive Managing director of Tiger Group - a global liquidation and valuation firm. He has served in leadership roles of the Southern California Auctioneers Association and currently serves on the Boards of both the Industrial Auctioneers Association and the Boys & Girls Clubs of Greater Conejo Valley. Jeff has served as a judge of the National Auctioneers' Association's International Bid Calling Competition.
............... The following are a few quotes from past clients (more available upon request) ...............
"One of the highlights of our evening was the live auction. Not only were you entertaining, but you kept the bidding lively and competitive, raising much more than anticipated. Your consultations before and after provided invaluable advice and ideas which we will continue to implement year after year. The committee voted unanimously to hire you again for the 2003 Spring Fling." - Kelly Nagel, Special Events Manager, Helen Woodward Animal Center
"The California Wildlife Center has benefited tremendously because of the service you've provided. Our first auction that you did for us quadrupled our profits from the previous year! You have achieved that rare combination of Personal Professionalism. You exhibit both passion and pride for what you do, possess genuine interest and concern for your client, and carry true compassion for the world in which you live. Anyone who employs your services will get far more than they pay for." - Nina Borin, Board of Directors, The California Wildlife Center
"The silent and live auctions were a great success. Your mentoring on how to organize, prioritize, promote, and coordinate the auction items were directly responsible for the increased success of each auction. The live auction was FUN. Many people came up to me and commented that it was exciting and enjoyable… even if they did not bid or win anything. Your attention to detail the day of the event was noticed and reassuring. Our entire board is truly grateful to you and will absolutely refer you to others with our full endorsement." - Larry Greene, Board Member, Friends of Oak Park Schools