BJ Bueno is the author of Customers First (McGraw-Hill) and The Power of Cult Branding (Crown Business), which received rave reviews from leading mavens like Al Reis, Jay Conrad Levinson, and Jeffrey Fox. He is also the author of Cult Branding Workbook as well as Why We Talk: The Truth Behind Word-of-Mouth. BJ Bueno has been interviewed by Wall Street Journal, The New York Times, Forbes, BusinessWeek, USA TODAY, AdWeek, and CNN. He is one of the highest rated speakers for the Young Presidents' Organization (YPO). A former board member of the National Retail Federation Bueno has built a reputation based on his insight and expertise into building brands.
What Others Are Saying About BJ Bueno:
"Who wants a cult brand? After reading The Power of Cult Branding, you are going to want to create one as soon as possible. The logic, the strategies, and the tactics are spelled out for you in comprehensive detail by BJ Bueno.” ~ AL REIS, author of The 22 Immutable Laws of Branding
“Cult brands, while not easy to create, are among the most powerful. BJ Bueno shows the way.” ~ JACK TROUT, coauthor of Positioning
“BJ Bueno respect and understand what so many strategists miss: before we can be experts on products, sales, or the market, we must first be experts on human nature. They have a proven track record of building healthy, sustainable businesses for some of the best brands in the world." ~ BERT JACOBS, CEO The Life is good Company
Young Presidents' Organization (YPO) Top Rated Speakers (9.40 out of 10)
With clients like Kohl's Department Stores, Scheels, CAT, Turner Classic Movies, The Life is good Company, and LA Lakers, Bolivar J. Bueno (BJ Bueno) is in anelite class of thought leaders.
How to Get Your Customers to Choose You First:
Over 90% of customer behavior is unconscious. Understanding the unconscious psychological motivations of customer behavior is the crucial key to achieving greater market share, improved organizational efficiency, and increased profits. Delving into the nuances of human nature makes it possible to predict, with a high degree of certainty, how customers will react to new products, marketing initiatives, and more. This results in significant organizational efficiency, boosting a company's visibility and market share, and enhancing overall profitability. The ability to predict consumer behavior is what differentiates dominant organizations from the rest of their industry.
Successful brands like Apple, Nike, Ikea, and Southwest Airlines enjoy an unusual level of customer loyalty. Why? More than just selling products and services, these brands fulfill their customer's human needs. Drawing on psychological insights from humanistic psychologist Abraham Maslow and psychiatrist Carl Jung, BJ illuminates the power of archetypes—universal mental images and patterns of behavior that all human share.
The Seven Golden Rules of Cult Branding:
Cult Brands aren't just companies with products or services to sell. To many of their followers, they are a living, breathing surrogate family filled with like-minded individuals. They are a support group that just happens to sell products and services. Picture a Cult Brand in this context, and you'll have a much better understanding of why brands like Apple, Harley-Davidson, and Southwest Airlines all have such high customer loyalty and devoted followers.
In exploring the foundation from which all Cult Brands are built, BJ decodes the unseen mechanisms that facilitate brand development, the Seven Golden Rules of Cult Branding, and how to break free from the conventions that hold most brands hostage.
Seven Steps to Customer Loyalty:
In this engaging workshop, BJ guides your team through a process to help you better understand the needs of your customer and how to translate this understanding in your communication and marketing to your customers. In this accessible and engaging talk, BJ explains how powerful brands use an understanding of archetypes to help foster unprecedented customer loyalty.