With his stories of both success and failures, from restaurants to retail, service industry to non-profits, and sports marketing; he will challenge an audience to pause and think about how they "CAN TAKE THEIR BRAND BEYOND."
Arjun believes in MAKING AN IMPACT ON HIS OWN TERMS, and SOMETIMES ONE HAS TO THINK OUTSIDE THE BOX TO GET BREAK THROUGH RESULTS. Here are a few examples:
Being part of the founding members of Einstein Bagels' team, where he identified four of the best regional chains and put them together to form the country's premier chain.
Identifying the inefficiency of phone ordering, designed the first online ordering which is today a Billion $ industry for each Pizza brand.
Using comparative advertising (and lawsuit against Pizza Hut) to put Papa John's in the map as a national player.
Arjun's corporate days can be summarized as "UNIQUE THINKING" and "BREAK THROUGH IMPACTS". As perception is reality, here is how Arjun is perceived in the business world:
Arjun is one of the most 'MARKETING-INTELLINGENT' MINDS IN THE BUSINESS TODAY. He is a 'GO TO GUY' who makes things happen in the business world."
Blaine Hurst, Sr. Executive, Panera Bread. Previously President, Papa John's
"Many people in our industry can describe or complain about a problem. ARJUN IS ONE OF THE FEW CAPABLE OF SOLVING IT IN A WAY THAT MAKES ACTION SEEM INEVITABLE."
Lane Cardwell, Board Member, P.F. Chang's and Famous Dave's. Previously Chief Administrative Officer of Brinker International and President of Eatzi's
Most importantly HE CHALLENGES YOU AND YOUR THINKING... In a positive and constructive way. In the end everyone benefits!" Tim Shanahan, Managing Director & Partner, Sterling Rice Group
As Arjun stepped out of the corporate world to form ZenMango, a consulting company that is set to take brands beyond; he built a team that strives to be an external partner who "gets it" and takes shared ownership of solving a brand's challenges. It is this PASSION TO MAKE AN IMPACT that is the driving force behind his speaking. Enjoy, as Arjun inspires you to go beyond in the following three areas:
Go beyond your functional role and look at the world from the point of view of the customer. Arjun coined the term "Marperations™" to make a simple point, it does not matter if marketing wins or operations wins unless it is a consumer win. In other words, there is no point being the highest individual scorer in a game unless it results in a team win.
Don't just focus on your competition, instead see the bigger world. Arjun believes that big wins come from inspirations from outside the category as focusing on the direct completion makes a brand a me-too brand in the category or a "slightly taller short person." Arjun's stories from his learning in the field of restaurants, retail, service industries, non-profits, and sports marketing will open your eyes.
See the true value of a guest. Do you realize that when you buy two lattes from Starbucks on a given week, you are actually spending more than $500 a year with the brand? More than $5,000 every ten years? WHOA! So when you are not happy should the brand look at you as customer spending $5 or a customer who spends $5,000? Understanding the lifetime value of the customer prompted Arjun to write the book Marperations™, where he asks a simple question: Why settle for a one night stand with your customers when you can enjoy a lifelong relationship?"
You'll be excited listening to Arjun. There aren't too many people who can share the stories of using a comparative advertising to move a brand into a leadership position, how an online ordering system over past 10 years has become a Billion $ brand, how adding more clothing to a model made advertising more effective, and consumer insight that can be used to maximize PR effectiveness of some of the top athletes in the country. He will leave you feeling "I get it", "Wow, that was simple. Why did I not think of it myself", and "I am ready to take a big step to take my brand beyond, instead of simply focusing on baby steps forward."
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