Proven Music Promotion Method For Musicians Who Want More Gigs

In 1995, soloists, groups or bands could throw up a shoddy home page with a couple low-quality pictures and have droves of bookings flood in. Let's face it� it's not 1995 anymore. The Internet has changed - drastically! - and so has online music marketing. That's not to say all is lost. Far from it! But in order to get the type of response you really want, you have to follow the lead of those who are doing Internet music promotion the right way. You have to use the proven method, or you'll be wasting far too much time and money.

How To Be Everywhere At Once

Prior to the Internet, music marketing was sketchy at best. It was very much hit and miss and getting a booking meant being in the right place at the right time. Today, music promotion has evolved. Industry pros have developed a good understanding of what individuals, event planners or others look for when booking entertainment. This understanding is the key to music marketing that results in more gigs.

You see, most people take the path that will give them the most choices for the least amount of time and energy. This holds true with event bookings, too. That's why being included in specific booking search engines designed to attract those most likely to book musicians, like you or your group, is a vital step in effective online music promotion. When you use this proven music marketing method, you put yourself right in front of thousands of individuals and event planners who are ready to book you right now.

Customers Are Getting More Savvy

While it used to be enough to mail a kit with your references and either a video or audio sample, it isn't anymore. People are in a hurry. With the expansion of the Internet, customers expect on-demand video and audio samples, references, photos and more. Yes, you can provide that through your own site, but you'll have to overcome the cost of the following:

reliable & affordable hosting that includes streaming audio and video
design and copy (text) that convinces the potential customer to book
secured credit card processing to take deposits and payments
high search engine rankings so you'll be found for key search terms
and more

That's why aligning yourself with a booking search engine is so vital. Virtually everything is provided for you, including all of the above. [Visit Gigmaster's membership page for details.]

Why Does Internet Music Promotion Work So Well?

Rather than searching and struggling to find those who are ready to book, Internet music promotion lets them find you. Most people now find it very tiresome to search Google or Yahoo! for a specific type of musician, then click to each, individual site. That could take hours! They'd much rather use a booking search engine that has thousands of listings for musicians all in one place.

Instead of fighting to get your own, small site ranked at the top of the search engines, you can piggyback on the high rankings of the music marketing search engine. You get more benefits with less effort.

Isn't Online Music Promotion Expensive?

It can be, if you try to do it all yourself. For example, here are some typical costs for creating and operating your own Web site.

Domain Name Registration $19.99 (annually)
Hosting (capable of video & audio feeds) $49.99/month
Ecommerce Merchant Account (for taking deposits/payments) $200 (one time fee) plus $50-100 (monthly fee) plus per transaction and discount fees
Web Design - $1,000 for 5-page site
Copywriting - $1,475 for 5-page site
Search Engine Optimization - from $200/month to $2,000/month

You'll find much more affordable rates when registering with a music booking search engine. In fact, you can sign up for under $20 a month. You take advantage of the professional design of the booking search engine, the high search engine rankings that bring in prospective customers and hosting capabilities that allow for pictures, video and audio clips.

If you haven't done so yet, you need to compare Internet music marketing plans. Look at building your own site versus using a specific booking search engine. I'm sure you'll agree that booking search engines have proven themselves as the music promotion method for musicians who want more gigs.