Mariachi Luz De Luna with Ruben Moreno.

Native Tucsonan, Ruben Moreno has been performing music and propelling the mariachi movement in the United States and internationally since 1974. He has played with the highly acclaimed Mariachi Cobre, which now plays at The Epcot Center in Florida. He has performed at several music festivals worldwide including the Leeds and Redding Festivals in England, and the Edinburg Festival in Scotland where his band, International Mariachi America, won the special performers award. He has worked and toured extensively with Tucson alternative rock band Calexico.

Focused on educating younger generations about the tradition of mariachi music, Ruben has helped shape the mariachi curriculum at a few local high schools. He has started and assisted more start-ups of mariachi programs and conferences than any other individual in the United States. Graduate and co-founder of the University of Arizona's Mariachi Arizona, this group was the first to perform at the prestigious Music Educators National Conference from The U of A's School of Music in 1992.

Ruben has many film, television, concert, video, CD, DVD and radio appearances that include internationally known performers such as Paul McCartney, Linda Ronstadt, Kenny Rogers, Jon Bon Jovi and Mexican artists Vicente Fernandez, Lola Beltran and the ever great mariachi Vargas de Tecalitlan.